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Perfume Holdings Moves into Asia

Forms JV with Luxasia.

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By: TOM BRANNA

Editor

More companies are entering the fast-growing markets of Asia. Most recently, Perfume Holding and Luxasia have inked an Asia joint-venture agreement. The JV will establish Singapore-based Perfume Holding Asia, which is to sell products manufactured and supplied by Perfume Holding in Asia (outside of India). This will be via Luxasia affiliates and other distributors that are already Perfume Holding’s partners in the region. Perfume Holding Asia will initially distribute the fragrance b...

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